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Eisenberg Center Conference Series 2006: Communicating Harms and Benefits of Prescription Drugs to Health Care Consumers

Publications

Evans WD, McCormack L. Applying social marketing in health care: communicating evidence to change consumer behavior. Med Decis Making 2008 Sep-Oct;28(5):781-92. PMID: 18556638 Exit Disclaimer

Lipkus IM. Numeric, verbal, and visual formats of conveying health risks: suggested best practices and future recommendations. Med Decis Making 2007 Sep-Oct;27(5):696-713. PMID: 17873259. Exit Disclaimer

Politi MC, Han PKJ, Col NF. Communicating the uncertainty of harms and benefits of medical interventions. Med Decis Making 2007;27:681-95.PMID: 17873256 Exit Disclaimer

 

Presentation Summaries

Title slide of presentation, “Communicating Harms and Benefits of Prescription Drugs to Healthcare Consumers” Communicating Harms and Benefits of Prescription Drugs to Healthcare Consumers
(PowerPoint presentation, size 153 kb)
Title slide of presentation, “What Do We Know About How Evidence of Harm and Benefit is Communicated in Other Countries?” What Do We Know About How Evidence of Harm and Benefit is Communicated in Other Countries?
(PowerPoint presentation, size 2.7 MB)
Title slide of presentation, “Marketing ‘Evidence’ to Healthcare Consumers: Applying Social Marketing to Evidence About the Harms and Benefits of Pharmaceuticals” Marketing "Evidence" to Healthcare Consumers: Applying Social Marketing to Evidence About the Harms and Benefits of Pharmaceuticals.
(PowerPoint presentation, size 9.6 MB)
Title slide of presentation, "Communicating Harm and Benefits to Vulnerable Populations” Communicating Harm and Benefits to Vulnerable Populations
(PowerPoint presentation, size 57 kb)
Title slide of presentation, “Communicating the Harms and Benefits of Medical Treatments: A Look From Both Sides of the Aisle” Communicating the Harms and Benefits of Medical Treatments: A Look From Both Sides of the Aisle.
(PowerPoint presentation, size 1 MB)

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